WordCamps are born out of community; ours started out as a very small meetup group and the desire to connect positively with other WordPressers. That meetup group has grown to over 500 members and 2017 marks the fourth WordCamp Asheville! We asked our talented team of design volunteers to create a visual identity that expresses and captures the spirit of our local WordCamp community and they did not shy away from the task!
Here’s what our Design Team wanted to share about what went into this year’s design:
When You Work Together Great Ideas Are Born!
This year, the central theme of WordCamp Asheville is Community. Such a broad concept is not easy to distill and convey visually. We honed in on the fact that “unity” is contained within the word itself – but wanted to make it active and strong. When thinking about the heart and soul of WordCamps, the tagline “Unite. Share. Develop.” emerged. We literally gather [unite] en masse to share our knowledge, skills and points of view in order to develop – as WordPress users, business people, designers, developers, individuals, and a community as a whole.
Putting those words together really ignited the Design Team’s imagination with visions of strength. From there, it wasn’t much of a leap to start thinking about… superheroes. Superheroes can maintain their individual identities, but come together as a group for a united purpose – each bringing their own special power to the table. This, we believe, reflects the WordCamp experience in that users can come from different places/levels/perspectives and bring something unique to the table. Learning from each other, supporting each other, we unite for the common good.
We hope this year’s branding gives a sense of levity to the weekend – and encourages everyone to find, develop and share their own superpower!
Jamie King, Sparking Design
Katie Rotanz, Katie Rotanz Design
Marisa Falcigno, Status Forward
Dena Rutter, Dena Rutter Design