The average web user knows remarketing as the uncanny ability for Amazon to show you the pair of shoes you looked at 5 minutes ago in an ad on another website. Creepy? Maybe. Highly effective? Absolutely. Remarketing is a tactic available for any person selling any product or service on almost any platform. It allows you to show an advertisement on web display or social media to people that have been to specific areas on your website. The possibilities are endless. And the best part? It’s super easy for developers and marketers to set up.
Takeaways:
- Remarketing is the most personal and potentially effective form of web/social advertising that exists, because its based on people that have already been to a website.
- Remarketing allows for impactful and clear advertising strategies that make highly focused propositions to users with the goal of creating conversions or introducing web traffic to new services.
- Remarketing is extremely simple to set up, and developers can include remarketing tags for clients right from the get-go, creating increased value.
- BONUS: You just should have these tags on your site, even if you are never going to use them.